University of Canterbury academic staff regularly attend research and teaching conferences around New Zealand and overseas. These forums offer opportunities to present new research findings and discuss current developments in their fields of expertise.
AMS World Marketing Congress
27 – 30 June 2017, University of Canterbury, Christchurch
UC Business School will host the 2017 Academy of Marketing Science (AMS) World Marketing Congress. The conference will be based in the A-block lecture theatres, with many of the social events occurring at the Rydges Latimer Square (the main conference hotel).
The conference is being co-chaired by Paul Ballantine, Lucie Ozanne and Ekant Veer, with conference attendees coming from all corners of the world. As a part of the conference, AMS presents a Global Marketer of the Year Award, which will be presented to local technology entrepreneur Rod Drury (founder and CEO of Xero).
Marketing in a Post-Disciplinary Era
December 2016, University of Canterbury, Christchurch
Marketing exists in an environment that is constantly evolving. It interfaces with psychology, tourism, management, entrepreneurship, law, economics and other social sciences. Other disciplines like engineering and natural sciences now recognise that business knowledge significantly contributes to the success of new discoveries and innovation. Increasingly, governments and research bodies encourage cross-collaborations between and among scholars in advancing new knowledge to benefit society.
ANZMAC 2016 brought together current research based on cross disciplinary approaches and provided a forum where scholars engaged in a robust conversation on the cross disciplinary impact of marketing and how marketing should look in this environment.