National Brand Challenge - UC Business School - University of Canterbury - New Zealand

National Brand Challenge

The National Brand Challenge offers UC Business School students an opportunity to apply their academic knowledge to developing solutions to real-world industry problems.

2014 Competition

The University of Canterbury team took home the bronze medal at the national final held in Auckland.

In the competition, the UC team - Dylan Avery, Sammi Stewart, Paige Wooding and Vivienne Semmens - competed against other New Zealand university teams to prepare and present a strategic solution for Farmers department stores. The team presented their innovative solution to a judging panel comprising senior industry marketers where they also had to answer critical questions about their research and marketing strategy.

2014 National Brand Challenge tean photo

David Fortin, Professor of Marketing at Canterbury University, says this is the second year that UC has been involved in the competition and it is a great result for our students.

“This fits in very well with our UC philosophy of “Active Learning” where we continuously engage with the business community through applied cases, projects and professional Internships,” says Professor Fortin.

Pictured from left: The 2014 UC National Brand Challenge team, Dylan Avery, Sammi Stewart, Vivienne Semmens and Paige Wooding

Read more about the 2014 challenge on the Marketing Association's blog

About the Competition

Sponsored by a selection of top New Zealand industries, including the Marketing Association, the prestigious National Brand Challenge attracts top teams from most universities.

Students compete through rounds of preliminary competitions to be selected to represent their institutions. They are often coached by leading academics from their universities whose understanding of the competition is valuable.

The competition tests not only the hard skills of analysis and problem solving but, because of the time pressure, teams need to learn to co-operate, share workload and present material in a persuasive and cohesive way.

The winning team at the national final receives a trophy, a cash prize and an invitation to attend the Direct Marketing Awards Ceremony where they have the opportunity to showcase their achievements and mingle with future employers.

For further information contact:
Professor David Fortin
Department of Management, Marketing and Entrepreneurship
Phone: +64 3 369 4067

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